What is RIF?  Reading Is Fundamental is the largest children’s literacy nonprofit in the United States. By partnering with them, we prepare and motivate children to read by delivering free books and literacy resources to those children and families who need them most. We inspire children to be lifelong readers through the power of choice. RIF provides new, free books for children to choose from and make their own. The seeds of inspiration in these books have motivated children to follow their dreams and achieve their potential. We are happy to support RIF in their mission as we provide books to local students.