What is RIF?

RIF, or Reading Is Fundamental, is the largest children’s literacy nonprofit in the United States. Through our partnership, we prepare and motivate youth to read by delivering free books and literacy resources to the children and families who need them most. We strive for children to be lifelong readers through the power of choice. We are extremely happy to aid and support RIF in their mission. The seeds of inspiration in these books have motivated children to follow their dreams and achieve their potential.